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Choice has over 100 years of home shopping heritage and combines three of Britain's favourite catalogues - Kays, Great Universal and Empire Stores - into one brand. Choice is an exciting brand primarily aimed at 50+ women as they understand that over time, a women's shape, style and even the way her clothes fit all change. So Choice is not for the woman they were, but for the woman they are now. Choice also understand that women want to look great and stylish, so it's full of flattering style that fits perfectly in sizes 6-32.
Choice truly understands the shape, size and style of today's modern women – so their Savoir Collection has been completely redefined by experts. Choice considered every element – the cut of the waist, the length of the hem, the fabrics they use, how each garment hangs – so you can choose any Savoir piece with confidence, knowing that it will not just fit you perfectly, but flatter as well.
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» Womenswear
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